InVision Freehand

Visual Design, Research, User Testing
After joining InVision during their pivot to Freehand—I was placed at the helm of designing 3rd-party integrations with the Integrations squad. Using newly-launched integrations as starting points, I guided the design of add-ons for Asana, Trello, and several others.

How do we expand our offerings significantly AND build them efficiently?

With the goal of shipping a new integration every sprint, I took a systems-based approach to design. Auditing each tool we planned to integrate with revealed continuity in general usage patterns, allowing us to define an MVP vision of how our integrations would likely be used across the board.

After joining while the Jira integration was already in-flight, I supported the squad by following up with moderated user testing of heavy Jira users—many of whom were also virtual whiteboard users. Testing revealed positive impressions, highlighted areas of improvement, and perhaps most importantly—marketed Freehand to key users.

We re-used components from Jira to define the card structure for our subsequent Azure DevOps, Asana, and Trello integrations. When subsequent improvements to one of the integrations were identified and implemented, the inherent design consistency allowed all of the integrations to benefit—resulting in an extremely efficient shipping cadence.

Alongside these on-platform integrations, I also took ownership of design for off-platform integrations for Google Calendar and Zoom. Insights gathered from our previously launched WebEx and MS Teams integrations helped to inform the scope and user expectations of these add-ons.

Within four months, my squad had shipped 6 robust integrations thanks to tight communication and a systems-based approach to design but due to a company-wide RIF, progress on new integrations was unfortunately postponed. Thankfully, this work would serve as the foundation for InVision’s next major product initiative: supporting all project management use cases.

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