Veteran product designer with a decade of experience across agencies, startups, and non-profits—delivering thoughtful solutions amid organizational complexity.
Movie buff + amateur bowler on weekends.
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0-1 creation of an onboarding experience to educate MoMA members about their benefits and power a curated retention strategy.
Ongoing growth experiment tapping into sources of high user traffic to promote membership as an alternative to standard admission.
Redesign of MoMA’s membership site to improve conversion and accompany a brand refresh.