Mitch De Castro


For the past decade, I have navigated across agencies, startups, and non-profits to deliver thoughtful solutions amid organizational complexity. 

My design philosophy is rooted in craft, collaboration, and pragmatism.

Movie buff + amateur bowler on weekends.

~

Email / LinkedIn / CV

MoMA Media Hub


Initial design vision of a centralized streaming platform for all of MoMA’s multimedia content.

MoMA Events Calendar


Extensive redesign of MoMA’s event directory for all of the museum’s on-site programming and activities.

MoMA Member Onboarding


0-1 creation of an onboarding tour to educate MoMA members about their benefits and power a subsequent retention strategy.

MoMA Membership Upsell


Growth experiment tapping into high traffic areas to promote membership as an alternative to general admission.

membership.moma.org


Redesign of MoMA’s membership site to improve conversion and accompany a brand refresh.

InVision Freehand Integrations


0-1 creation of 3rd-party integrations for InVision’s digital whiteboard offering to shape a business pivot and acquisition.

Chet


Growth marketing experiment for a cult-favorite musical ear training app.

TD Ameritrade thinkorswim


Modernization of TD Ameritrade’s thinkorswim mobile platform prior to their acquisition by Charles Schwab.