Mitch De Castro
Seasoned product designer with experience across agencies, startups, and non-profits—delivering thoughtful solutions within organizational complexity.
Interests include movies, hats, and bowling.
Full case-studies upon inquiry
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MoMA Member Onboarding
0-1 creation of an onboarding experience to educate MoMA members about their benefits and power a curated retention strategy.
MoMA Membership Upsell
Ongoing growth experiment tapping into sources of high user traffic to promote membership as an alternative to standard admission.
membership.moma.org
Redesign of MoMA’s membership site to improve conversion and accompany a brand refresh.
InVision Freehand Integrations
0-1 creation of 3rd-party integrations for InVision’s digital whiteboard offering to shape a business pivot and acquisition by Miro.
TD Ameritrade thinkorswim
Modernization of TD Ameritrade’s thinkorswim mobile platform prior to their acquisition by Charles Schwab.